- 8 Sections
- 19 Lessons
- 20 Weeks
Expand all sectionsCollapse all sections
- IntroductionWelcome2
- Foundations of Set DesignDiscover why set design is more than decoration- it's the foundation of compelling product photography. In this section, you'll learn how to shift from a purely technical approach to a creative mindset, allowing you to style images with purpose and story. Whether you're working in a studio or generating visuals with AI, this framework helps you think like an art director, not just a camera operator.2
- The Set Design Algorithm: A Repeatable FrameworkBuild Creative Confidence with a Repeatable Set Design Framework This section introduces the full Set Design Algorithm - a reliable, repeatable system for building compelling product photography scenes. You'll move beyond guesswork and start making intentional creative decisions, whether you're working with physical sets or generating scenes with AI. This foundation will help you consistently design visual stories that resonate with your brand and audience.2
- Defining the Product’s Visual Identity Before the Designing SetIn next 3 lessons, you’ll learn how to define and translate a product’s visual identity into an intentional set design strategy for product photography. This section teaches you how to analyze whether a product’s aesthetic aligns with a luxury, natural, or minimalist style and how to position it visually to resonate with the brand’s target audience. You’ll also master composition frameworks such as the Rule of Thirds, Leading Lines, and Negative Space to create balanced, structured images that naturally guide the viewer’s eye. Through live demonstrations and brand comparison examples, you’ll see exactly how these techniques transform product shots from ordinary to captivating. Finally, this section dives into the strategic use of color and prop selection. You'll discover how to enhance storytelling with the right props and palettes while avoiding common pitfalls like visual clutter or mismatched aesthetics. Whether you're shooting with a camera or generating scenes with AI, these skills will help you craft product images that are both stunning and brand-aligned.3
- AI toolsIn this section, we introduce the complete toolkit for the course’s AI set design process. You’ll start with ChatGPT Product Description Pro to generate detailed product descriptions and creative prompts. Then, you’ll explore NeuroViz.ai for producing high-quality, commercial-ready product images, and KlingAI for turning static product shots into engaging, animated videos. By the end of this section, you’ll know how to leverage these tools to support your entire product photography workflow, whether you’re shooting in the studio or creating content with AI.4
- Beauty ProductIn this section, you’ll learn how to create professional product images and videos using AI tools. We’ll start by setting up a product photography project with the Set Design Algorithm, focusing on storytelling, color, props, and composition. Next, you’ll use Product Description Pro to generate clear, brand-aligned prompts that guide AI image creation. With these prompts, we’ll build a high-quality product scene using NeuroViz.ai, an AI platform designed for product photographers. Once the AI image is generated, we’ll refine it in Photoshop. You’ll learn how to clean up details, correct AI errors, and ensure your image is polished and client-ready. Finally, we’ll bring the static image to life with KlingAI, creating a dynamic, animated product video without a camera. By the end of this section, you’ll know how to produce studio-quality visuals entirely with AI tools - from the first concept to the final video. This workflow enhances your product photography and set design skills while making your creative process faster and more scalable.4
- RingIn this final section, you’ll learn how to update product images for clients without needing a full reshoot. Using ChatGPT’s image tools and Photoshop, we’ll demonstrate how to replace jewelry products in existing images while keeping the original lighting, style, and mood intact. This method is ideal for clients who want creative updates but have limited budgets. You’ll see how to combine AI tools with Photoshop techniques to reposition, retouch, and polish images for catalog use, e-commerce, or marketing campaigns - all without picking up the camera. By the end of this section, you’ll know how to efficiently reuse existing photography assets to deliver fresh, consistent product visuals that meet client needs.1
- ConclusionThis final section wraps up the course with a clear reminder: set design is a process, not a mystery. You’ll revisit the full framework - from defining your product’s story to selecting colors and props, refining the composition, and creating both real and AI-generated product visuals. We’ll also encourage you to continue developing your creative thinking and production skills. For those ready to go deeper, our Set Design for Product Photography book offers additional guidance and practical insights. Finish the course with confidence, knowing how to design images that not only look beautiful but also tell a compelling brand story.1